TYPOGRAPHY // TASK 3B
7th June - 21st June 2022 (Week 11 - Week 13)
Ang Shin Er / 0355231
Bachelor Of Design (Hons) In Creative Media / Taylor's University
Typography // TASK 3B
LECTURES
All lectures were completed.
INSTRUCTION
TASK 3B : TYPE DESIGN AND COMMUNICATION
Task 3B is to express typographically a social message or greeting that is relevant to the campus community at Taylor’s University or society. We were going to design
a telegram sticker with the knowledge and experience that we gained in the previous task and apply it. We are asked to only use Taylor's red, black and white to
create the stickers. We wear allowed to use minor graphical elements or visuals to add in
our design.
We were asked to choose one tittle and start with some rough sketches after that begin to digitalize the
sketch by using Adobe Illustrator. Here is my sketch.
F.g.1.1 Sketch #1 7.6.2022
F.g.1.2 Sketch #2 7.6.2022
F.g.1.3 Sketch #3 7.6.2022
I don't have many ideas pop out so I decided to create 3 different
titles instead of one. After receiving feedback from Mr. Vinod, I decided to choose the first one which is Valentine's day. And I
have to adjust my word to fix it into a square.
First, I imported my sketch and trace it.
F.g.1.4 tracing the V 10.6.2022
Then, I start to create some graphic elements such as love and star.
I also create a cupid arrow interspersed in the "valentine" word.
F.g.1.5 creating love shape 10.6.2022
F.g.1.6 creating love shape 10.6.2022
F.g.1.7 creating star shape 10.6.2022
F.g.1.8 creating cupid arrow 10.6.2022
F.g.1.9 adjusting the cupid arrow 10.6.2022
F.g.1.10 distorting Taylors logo to fix inside the V 10.6.2022
F.g.1.11 my first outcome in colour 13.6.2022
F.g.1.12 my first outcome in black and white 13.6.2022
After receiving Mr. Vinod's feedback, I need to add some elements to
let the letter look more pop up. I decided to add some effect to the
letter and add some highlights to the element.
F.g.1.13 adding the effect 15.6.2022
F.g.1.14 adding highlight to the elements 15.6.2022
F.g.1.15 adjusting the cubic arrow 15.6.2022
F.g.1.16 second outcome of my sticker in colour 19.6.2022
F.g.1.16 second outcome of my sticker in BNW 19.6.2022
After received feedback, I know that overall my sticker look
a little bit over white. So, I added a pink shade on it and
fill up the space inside with pink. I had done 2 different
compositions of pink outlines to compare which one is
better.
F.g.1.17 adding pink outline and background 21.6.2022
F.g.1.18 2 different composition of the pink outline
21.6.2022
F.g.1.19 adjusting the love shape 21.6.2022
Next, I upload my sticker to telegram and try to send it
F.g.1.20 finding sticker bot in telegram 21.6.2022
F.g.1.21 screen grab of the sticker
in telegram 21.6.2022
Final Submission :
- Black & White (1024 px min. 2048 px max.) PNG
- Colour (1024 px min. 2048 px max.) PNG
- PDF of 1 & 2
- Sticker pack download link
Final outcome (colour) in PNG. 21.6.2022
Final outcome (Black and White) in PNG. 21.6.2022
Screen grab of the final sticker in Telegram. 21.6.2022
Final outcome (colour) in PDF. 21.6.2022
Final outcome (Black and White) in PDF. 21.6.2022
- Sticker pack download link : https://t.me/addstickers/Vdays
FEEDBACK
WEEK 11 / Task 3B :
| General feedback : Select one tittle and work
on different sketch. Try to avoid drawing as much
as possible
| Specific feedback : The 1st one is good, but
unfortunately it is not a square. Not fit within a
square.
WEEK 12 / Task 3B :
| General feedback : Good job, is getting
there.
| Specific feedback :
Work more inside. It can be some rotundity to it
like add some flat grey let the word bubble-up a
little bit. Explore more until it reach a point
where you think you've reached the best.
WEEK 13 / Task 3B :
| General feedback : This is good, can see the dimension in the letterform. Is
good work.
| Specific feedback :
- The sticker is a little bit over white, may try to add a pink shade so that it contrast the white that already there.
- delete all the space inside.
REFLECTION
| Experiences
I had created my very first stickers for Telegram! For Task 3B, I utilised the knowledge and skills gained and learned from the previous
task. This task is fun and is more easier than all the previous task. At
the beginning, I have no idea what should I design and where should I start.
So I keep doing research and I created 3 different tittle of sketch.
During the process of digitalise, it is quite challenging for me to find a perfect curve or shape of the word and it
take a long time to adjust them. Finally, after a few tries, I managed to achieve result that I want.👏
| Observation
For task 3B, we created a digital
sticker there might be use to converse with
others. I noticed that brainstorming ideas was not as easy as I
thought. We were allowed to use only red, black and
white are quite limiting. After that, I found out that
we are allowed to use the shades of the limited colour.
I tried to utilise the colour shades like pink/grey to
create highlight and shadow. It make my stickers look
more pop up!
| Findings
In this task, it did not have many rules
or guidelines that we have to follow compare
with previous task, however, when it comes to
brainstorming the idea, thinking about the
lettering and some graphical element, it was
difficult. It is because a minor different can straight effect the overall
outcome of the stickers such as the which colour
shade to use, where should the highlight suppose to be
and etc. After getting feedback, it helped me to find out the missing part
and understand where should I made the changes to get a
better result.
FURTHER STUDY
Fg2.1 MASTERING HAND LETTERING by Mye De Leon
Fg2.2 one page of the book
Learning Summary : From this book, I realized that the fundamentals of handwriting have to go
through terminology, anatomy, etc. And I have learned different lettering styles such as Traditional calligraphy, Gothic lettering, Modern calligraphy, Serif and Sans serif lettering and others. It have to go through every single letter of the alphabet both uppercase and
lowercase letters. I also learned about composition and hierarchy, colors, the whole lettering process, perspective, and shadows. Most importantly, an effectively organizing content within
a design so that it’s easy to understand and consume is one of
a designer’s most important jobs.
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