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ADVANCED TYPOGRAPHY // TASK 2



21.9.2022 - 12.10.2022 (Week 4 - Week 7) 
Advanced Typography // Task 2 (A) / Key Artwork / TASK 2 (B) / Collateral
Ang Shin Er / 0355231 
Bachelor Of Design (Hons) In Creative Media / Taylor's University

LECTURES

All lectures were completed.

INSTRUCTION

TASK 2 (A): KEY ARTWORK

Task 2A is to design a wordmark using letters. This wordmark is used to identify ourselves and can also be used as a wordmark on lapel pins/t-shirts/posters (collateral). For this, we can use the initials of our name, first name, or pet's name. Investigate and create as many permutations and combinations of these initials as possible. The final key art piece must be an elegant solution, not a convoluted or confusing one, resulting in a useful and easily communicated key art piece.

At first, I didn't have too many ideas to pop up, I only created 2 ideas, with an upper case and a small case. Here are some of my experimental sketch.

fg. 1.1 my experimental sketch on paper 2.10.2022

Import the sketch to AI and do an image trace.
fg. 1.2 Imported sketch to AI 2.10.2022
fg. 1.3 Image tracing 2.10.2022

I combined all the traced shapes into 1 shape by using a shape builder tool. Then simplify the path.


fg. 1.4 simplifying 2.10.2022

Separate the shape by using the knife tool then combine the A and S together.

fg. 1.5 progress of work  2.10.2022

fg. 1.6 building the star shape  2.10.2022

Same with another one.
fg. 1.7 progress of work  2.10.2022

fg. 1.8 progress of work  2.10.2022

fg. 1.9 my 1st outcome after digitalise 3.10.2022



After receiving feedback, I decided to discover more, I came out with 4 ideas, here is my outcome.

fg. 1.10 my outcome 10.10.2022
I tried to play with colour.

fg. 1.11 my outcome with color 6.10.2022


For the first one, I created A and S with bubble elements, while the E was inspired by party ribbons so it looked more playful. For the second one, I used A to create the hair, which represents me as a girl. The S and E fonts are designed with water-drop characters. Third, I designed S as a river, placed in the middle, and A and E filled the space of S. The fourth is a combination of A and S with a star in the middle for my name which is "shiner"

After receiving feedback, I decided to choose the 3rd one.

fg. 1.12 progress of work 6.10.2022

fg. 1.13 finalise version 6.10.2022

| Final Outcome :
Final Ver. in JPG

Final Ver. in PDF

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TASK 2 (B): COLLATERAL :

| Animation Key Artwork. 

I create animation by using Adobe illustration and Photoshop

fg. 2.1 Progress of work in AI 9.10.2022

Then import all the movement to Photoshop

fg. 2.2 Progress of work in PS 9.10.2022


fg. 2.3 Progress of work in PS 9.10.2022
fg. 2.4  animated key artwork outcome  in GIF 9.10.2022

Research from google :
fg. 2.5 mood board 12.10.2022

I chose to experiment with a range of colors, the majority of them bright and lively. It represents my own character and personality and is placed into the brand itself.
fg. 2.6 profile pic  16.10.2022

We are required to create a minimum of 9 posts to the Instagram account. 

fg. 2.7 Instagram post  30.10.2022

fg. 2.8 Instagram post 30.10.2022
fg. 2.9 Instagram post 30.10.2022

fg. 2.10 Instagram post 30.10.2022

fg. 2.11 Instagram post 30.10.2022
fg. 2.12 Instagram post 30.10.2022
fg. 2.13 Instagram post 30.10.2022

fg. 2.14 Instagram post 30.10.2022

fg. 2.15 Instagram post 1 30.10.2022
fg. 2.16 9 Instagram post  30.10.2022

fg. 2.17 Instagram  3.11.2022


| Final Outcome :
Animated Key artwork
 Profile pic in JPG

Instagram post in JPG

Instagram look in PDF 



FEEDBACK

WEEK 6 / Task 2 (A): 

| General feedback: Try to discover it more
| Specific feedback: The A and S is clear but has no meaning

WEEK 7 / Task 2 (A):

| General feedback: Not playing with color first and not doing a brand logo | Specific feedback: Its works, but the S is not communicable clearer

WEEK 8 :

| General feedback: N/A (Ind week)

WEEK 9 / Task 2 (B):

| General feedback: Need to include my own photo on my feed but don't use not related pictures too much.

REFLECTION

| Experiences

It takes a lot of brainstorming to create a mark/logo to represent me, and I initially misunderstood Mr. Vinod's meaning. It was difficult to animate the key artwork using Adobe Illustrator and Photoshop since I had to consider how it would move. I also wanted to have a significant amount of variation while ensuring that they had a nice and seamless movement.

| Observation

Creating a brand name or key artwork allows me to not only learn about typography but also about logo design and branding. I was previously interested in branding design, so this is a very exciting opportunity for me. Difficult to build a layout that matches my branding style despite the many designs available

| Findings

The logo must be very eye-catching and stand out from the crowd. There are a few things to consider when representing yourself. I was able to better understand the structure of social media pages and learn how to create my own posts with the help of sites like Pinterest and Behance, or other Instagram accounts.

FURTHER STUDY

Advanced Typography By Richard hunt

The majority of the book is devoted to typography as an efficient visual communication tool. There is, however, a section near the end that encourages innovative and experimental approaches to typography. This means that even designers who can't stop themselves from breaking every rule in type design will be able to discover more complex rules to break. I learned a wealth of knowledge in history, society, and psychology, as well as practical tactics for mastering the art and skill of typography. The book's content and graphics are rich and instructive, with photos drawn from a variety of historical artefacts and modern media. Annotations, quotations from industrial designers, comprehensive explanations, and reminders strewn throughout the margins lend dimension to each subject.


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