INTERCULTURAL DESIGN // PROJECT 1 & 2 // FINAL PROJECT

March 01, 2023

INTERCULTURAL DESIGN // PROJECT 1 & 2 // FINAL PROJECT

9.1.2023 - 24.2.2022 (Week 1 - Week 7)

Intercultural Design // Project 1 , 2 & final

Ang Shin Er / 0355231

Bachelor Of Design (Hons) In Creative Media / Taylor's University

LECTURES

| Culture, Design & Research

Culture and design are inseparable, and as future designers, you need to be able to understand and express both as part of your creative skills development.
With borderless technologies, designers are facing increased challenges to express their creativity in messages that are most beautiful, stunning and appropriate way.
Designers have to be more vigilant with their artworks and this takes more than just skills, intuition, and creativity.

| With research

Identify the social, cultural & political sphere where the design elements reside. By understanding the significance of the graphics in its cultural studies, philosophy, sociology and origin history.

| Design system :

| Research Process :

1. Before writing the proposal

Secondary findings: Data collected through published and existing resources, Example :

Wikipedia, websites

Youtube documentaries

Design sources, inspirations

Primary findings: Sketches of proposed artworks based on your research from Secondary findings :

Sketches
Storyboards
Wireframe

2. After producing the proposal

Primary findings: Data collected by you and team

On-site observation
Interviews / Surveys

| Design process

3. During the creation of artwork

Final design production of your artwork

Processes
Team contributions

Data collected through published and existing resources

How to instructions
Safety & regulations

INSTRUCTION

We were introduced to the module and the projects on the first day of class. Because the project is to be done in groups, we were divided into Japan and non-Japan groups. We were also required to group with members of 6 which is from different semesters and courses. Since I belong in the Japan group, I will look for team members who are also in the Japan group, which are Er Xin Ru, Chua Hui Zhen, and Ng Wai Fren from BDCM, and Lee Wei Jun and Winnie Tan from BFDT.

The first project is a proposal, in which we must write a 200-word description defining and interpreting the theme of our fieldtrip, which is to Japan. We also needed ideas for activities related to the theme as well as aspects of Japanese culture. As a group, we began listing aspects of Japanese culture to see where we could gather information.

Following that, we began our group discussion and brainstorming of ideas. Then we discussed our findings and ideas then compiling them into a document. Here is the of the proposal, which is a rough draught of what we discussed in our first meeting.

After that, we finalise all of the information and put it into slides, which include ideas and information from our meeting. We assign two people to each of the three different topics, which is:

Tea culture
Japanese fashion
Japanese cuisine - sushi making & history

After sending our first proposal to the lecture, we get the feedback to focus on the sushi topic with more specific.Need to come out with 3 ideas to develop sushi, then we have come out with 3 sketches of the idea

Idea 1 : Malaysian crossover Japanese
Idea 2 : Type of sushi, Packaging Design
Idea 3 : Sushi Custom

Next, we divide the 3 sushi ideas in 2 persons in one topic after received feedbacks and we are ready to work towards this topics with more deeper research and explorations.

Here is our new outcome with 3 different Ideas and Sketches about sushi and it also required 200 words of rational.

| Final Version Proposal : Sushi

Instead of focusing on the Sushi itself, Miss Anis's comments about combining packaging design and Sushi customs will be interesting. As a result, we will implement the ideas and feedback that have been provided.

After that, we were going to have a meeting to discuss where we wanted to go for our Data Collection in Tokyo. Here's how we intend to proceed: Tokyo Trip (6.2.2023 - 11.2.2023)

Day 1 (6.2.2023)

Klia to Tokyo Haneda airport

Day 2 (7.2.2023)

Sensoji temple
Asakusa street
Asakusa sushi ken - Sushi restaurant
Tokyo skytree

Day 3 (8.2.2023)

Teamlab
Diver city Tokyo

Day 4 (9.2.2023)

Tokyo Midtown
21 21 design sight
Mori Art Museum
Roppongi

Day 5 (10.2.2023)

Shibuya
Akihabara

Day 6 (11.2.2023)

Asakusa

| DATA COLLECTION AFTER TOKYO

Here are our Slides of what we have did for our Data Collection in Tokyo for the 6 days, and here are our overall conclusion. We will incorporate Japanese patterns and elements of Japanese and sushi packaging into our final product based on the data collected. Using the collected data, we hope to create Malaysian packaging that incorporates Japanese packaging design elements such as patterns, different styles of packaging, materials used, and colours.

After received feedback, we decided to replace our main topic with something Malaysian-related, and here is what we think of that related and more focused topic.

Packaging for Malaysia kuih with Batik Elements
Combinations with Malaysia and Japan Elements

After that we decided to split into 3 groups for outcome such as

branding - brand and maybe thank you cards/ branding collateral also work on the final A1 poster
patterns - work together with packaging team
packaging design - work on the template and how it overall look

I have distributed to do branding part, we decided to come out with the design of :